Have a big project you need to do and you are running short of ideas? Maybe a brochure about your business and you don’t have one measly idea left to make it look great? No problem.
Summit Print & Mail, has their own in-house design team that can easily and afford-ably handle the job for you. Not all printers have the whole package at their shop, but Summit Print & Mail at 6042 Old Beattie Road in Lockport does, even the mailing part.
Need to target a distinct audience to mail your printed piece to? Summit can do that for you too and you can get the most return for your dollars by only mailing to the types of customers likely to buy your product or service. Ask us about direct mail and how it can find your customers.
Not sure about your printing or mailing project? Call Cookie at Summit Print & Mail at 433-1014 today and see what Summit can do for you!
Sign up to receive Summit Print & Mail’s “$ummit Matter$” newsletter by calling Cookie at (716) 433-1014 or send and email to info@summitprintmail.com.
Taking Your Message to the World
Summit Print & Mail, LLC
SummitPrintMail.com
6042 Old Beattie Road
Lockport, NY 14094
Phone: (716) 433-1014
You, your business or organization can have their own helium blimp for outdoor use!
Your own imprint can be on 2 sides of a 17′ PVC helium blimp yellow with red fins. This helium blimp is perfect for indoors and outdoors.
And think of what a great attention getter this blimp is. It’s made out of the highest quality long lasting PVC, which means it’s lightweight, easy to install and reusable.
It includes 125′ of tether line, 5′ inflation hose with brass fitting, repair kit and instruction manual.
And you can order yours from Summit Print Mail’s online promotional item website.
Summit Print & Mail, LLCSummit Logo Mall - Order Promotional Items Online
SummitPrintMail.com
6042 Old Beattie Road
Lockport, NY 14094
Phone: (716) 433-1014
Email has become a part of our everyday interaction. You send a quick note out to friends, make sure that you send reminders about meetings and even communicate with people who are thousands of miles away. And although email has become the norm, that doesn’t mean we can forget about the power it has with generating leads for new customers. But if you’re going to use email effectively, you’ll need to go beyond your everyday email habits. Here are some ways you can go from a simple email to generating more leads for your company.
Know the Basics
Like any marketing endeavor, you need to know the goal of your efforts. Once you understand the purpose of your marketing email then you can determine your target audience. Now, jump in and create your content, including your subject line and call to action. Don’t forget to set a goal for your campaign and how you’re going to measure effectiveness. An easy way to see if prospects are responding to your email is through landing pages on your website so you can determine click through rates. Most email marketing programs also provide email open rates.
Subject to Creativity
Creating a good subject line to entice customers to open may be one of the more difficult aspects of an effective email campaign. And thanks to spammers, there are several words you’d like to use that you should avoid, such as “free” and “order now.” Some email marketing programs help rate your subject line before you send to check for those pesky spam words. So make sure your recipients see a subject line that lets them know what they’ll get out of opening the email, and be clear that the email is coming from you.
Find Clarity
Now that you have them enticed with an engaging subject line, don’t lose them as soon as they start reading. Quickly get them to a single call to action without droning on about product features. You can give them more detail on the landing page when they click through.
Summit Print & Mail, LLC
SummitPrintMail.com
6042 Old Beattie Road
Lockport, NY 14094
Phone: (716) 433-1014
According to the folks at Summit Print & Mail, 6042 Old Beattie Road in Lockport, the nicer weather does trigger spending. Warmer weather is the time for businesses to get in touch with customers.
When customers are ready to place orders, will you be ready?
Summit has everything you need to promote your business from direct mail to promotional items. We also have everything you need to run your business from forms to envelopes.
Call or email Cookie today to get ready for your best season ever!
Summit Print & Mail, LLC
SummitPrintMail.com
6042 Old Beattie Road
Lockport, NY 14094
Phone: (716) 433-1014
And you will be all smiles. 
According to Pareto’s Principal, roughly 80% of the effects count for 20% of the causes.
By applying Paredo’s Principle to your direct marketing strategy, you can reduce expenses, increase your response rates and maximize your return on investment.
When your business needs to stay in touch with the 20% of the market that generates 80% of your sales, Summit Print & Mail is the marketing service provider you can trust to design print and mail all of your direct marketing materials.
Reach your 20% more effectively. Call john at (716) 433-1014 to find out how.
Summit Print & Mail, LLC
SummitPrintMail.com
6042 Old Beattie Road
Lockport, NY 14094
Phone: (716) 433-1014
Use this Instant Win Mystery Card that can be custom printed with your logo to promote your business.
Your customers WIN music downloads, gift cards and more with this instant win mystery promotion card. Every card is a winner!
Look at this 2 Song – Custom printed music instant win mystery promotion card. This patent pending Instant Win Mystery Card is guaranteed to add excitement to your promotion, while helping to generate web traffic and capture valuable marketing data.
Get yours from Summit Print & Mail, 6042 Old Beattie Road, Lockport, NY.
Each custom printed card comes with a unique promo code preprogrammed with a winning prize ranging from music downloads, to iPods, to $20 gift cards. Everyone is guaranteed to win.
With a minimum quantity of only 500, you can use this great item to get your business out there and get noticed, improve traffic at trade shows or motivate your staff!
To order your Instant Win Mystery Music Card, call Cookie at Summit Print & Mail at (716) 433-1014 or check out their fantastic website full of this and other items to get your business that TOMA – Top of Mind Awareness – that we all want!
Summit Print & Mail, LLC
SummitPrintMail.com
6042 Old Beattie Road
Lockport, NY 14094
Phone: (716) 433-1014
And he’s pretty much low maintenance. It’s the Handee Man Office Worx with a standard body and his arms shaped to be a cell phone holder.
He also comes with an EVA plaque, the place to put your companies logo and contact information. It’s a new and different promotional product available from Summit Print & Mail’s online shop for promotional items.
But more about the Handee Man. This unique holder is perfect for phones, MP3′s, business cards and more. Peel and stick bottom for dash or computer. Just plain handy. And here’s where you can see more about him and a ton of other cell phone holders.
Give Cookie at Summit Print & Mail in Lockport, NY a call at (716) 433-1014 to ask more about how to order any of the products available for your company with Summit Print & Mail in Lockport, NY.
Summit Print & Mail, LLC
6042 Old Beattie Road
Lockport, NY 14094
Phone: (716) 433-1014
Summit Print & Mail, 6042 Old Beattie Road in Lockport , is your resource for a direct marketing campaign. What is direct marketing and how can it help your business?
Direct marketing is targeting your customers and identifying them by their characteristics so that you can zero in on who really buys your product.
Direct marketing provides a unique range of benefits to you, the seller, such as flexibility, targetability, quick delivery, and most importantly, the ability to measure results.
According to the Direct Marketing Association report “The Power of Direct Marketing,” in 2010, every dollar spent on direct marketing advertising resulted in $12.57 in direct marketing-driven sales, on average.
How can you use the power of direct marketing? Call Cookie Summit Print & Mail at (716) 433-1014 to see what our team can do for you.
Summit Print & Mail, LLC
SummitPrintMail.com
6042 Old Beattie Road
Lockport, NY 14094
Phone: (716) 433-1014
According, to Manta, the online marketing company for small business, lumpy mailings really get attention. It seems that lumpy mailings, when you put something other than a flat sheet of paper in an envelope, are noteworthy when received. When this type of marketing materials, other than a flat letter–such as a small product sample or a ball with your logo on it–and are sent in the mail, they get opened. One example might be this bandage dispenser available from Summit Print & Mail in Lockport.
A bulky envelope will make the recipient curious enough to, at the very least, open the mailing to find out what’s inside. Just satisfying the curiosity could give you a leg-up on the competition.
Where to you get lumpy mailings? That is easy – at Summit Print and Mail.
They have a complete website to find just the right item to put into your lumpy mail piece about your company. Call Cookie today at (716) 433-1014 to get your lumpy mail ready to reach your customers.
Summit Print & Mail, LLC
SummitPrintMail.com
6042 Old Beattie Road
Lockport, NY 14094
Phone: (716) 433-1014
Want to win $1000 worth of promotional products? Simply fill out the form on this page and you will be entered in a monthly drawing.
That’s because the folks at Summit Print & Mail want you to know more about their great new site for ordering promotional products.
Need something new and trendy? They have it and here’s an example.
How about this amazing collapsible vase that folds flat and is soft, flexible and shatterproof PVC. It forms a vase shape when filled with water and has a 5 1/4″ diameter bottom. And it has your logo and name on it! How’s that for an innovative, unique twist on vases?
Give Cookie a call at (716) 433-1014 to ask more about how to order any of the products available for your company with Summit Print & Mail in Lockport, NY.
And don’t forget to register to win $1000!
When you needs something special with your logo on it, don’t go all over looking for just the right item. Head over to Summit Print & Mail’s promotional items website and find everything and anything.
For example, look at this wine bottle cooler that fits a 25 oz. / 750 ml bottle of varying shapes that can have your logo and business name custom imprinted on it.
Sophisticated styling of this wine cooler is enhanced by a discreet clip off carrying handle. This wine bottle cooler fits a 25 oz. / 750 ml of varying shapes.
It is a beautiful, unique gift quality made from neoprene. Stylish, versatile and convenient and with your logo on it, will send a great message about you and your business.
It’s easy to order online or you can call Cookie at Summit Print & Mail located at 6042 Old Beattie Road in Lockport. Summit has been providing local area businesses and non-profits with award winning printing and mailing services for years and now offers a great line of promotional items online here.
For more about this product and to see TONS more items, look here. For information about Summit Print & Mail contact Cookie at (716) 433-1014.
Summit Print & Mail, LLC
SummitPrintMail.com
6042 Old Beattie Road
Lockport, NY 14094
Phone: (716) 433-1014
Get these cool Guess sunglasses to promote your business!
These Guess shiny gunmetal temple sunglasses, have the well-known shield “G” stone logo on the end piece.
Open metal linked temples, polycarbonate lens are great news for your customers. They enjoy 100% UVA and UVB protection.
And look at the gunmetal temple with black tips, gray gradient lens for additional coolness.
And if you order these sunglasses for your business or customers from Summit Print and Mail’s online Logo Mall, they come with retail gift box packaging. Classy.
Here’s where you can find them online or you can call Cookie at (716) 433-1014.
Summit Print & Mail, LLC
SummitPrintMail.com
6042 Old Beattie Road
Lockport, NY 14094
Phone: (716) 433-1014
Take a look at some of these colorful and unique full color printed reusable totes, compressed into unique shapes that are available for your business from Summit Print & Mail’s online Logo Mall.
More Info
Unique full color printed reusable totes, compressed into unique shapes add impact and achieve client goals. 100% Unbleached Eco-Friendly Cotton tote bag, printed full color or spot color, compressed into stock shapes or create your own. It includes a full color custom insert card for marketing messages, coupon or QR Code to track your return on investment. Think of using this for promos ranging from gift with purchase to street teams, grocery stores, farmers markets, book stores or schools – the sky is the limit for your ideas.
They are made from cotton and have cotton’s natural color – perfect background for company’s logo!
Call Cookie at Summit Print & Mail to order yours today.
Summit Print & Mail, LLC
SummitPrintMail.com
6042 Old Beattie Road
Lockport, NY 14094
Phone: (716) 433-1014
Don’t say that there isn’t anything to brag about locally. There are lots of things, and one great item to boast about is the award-winning printing that Summit Print & Mail, LLC is known for.
Located for years in Lockport, NY, Summit Print & Mail started out the new millennium by winning three gold awards, two Silver awards, and Best of Show at the Buffalo Club of Printing House Craftsmen’s Superb Printing Contest.
In March of 2000, the Eastern Niagara County Chamber of Commerce selected Summit Graphics as Small Business of the Year.
In August 2000, Summit Graphics changed its name to Summit Print & Mail LLC: A new name to reflected a new focus. The name Summit Print Mail, LLC lets the customer know what Summit is all about – printing that moves through the mail.
For more about Summit Print & Mail, their contact information, examples of their fine printing and more take a look at their Niagara Buzz business listing.
Summit Print & Mail, LLC
SummitPrintMail.com
6042 Old Beattie Road
Lockport, NY 14094
Phone: (716) 433-1014
Whatever you need to promote your business, you can most likely find it in Summit Print & Mail’s fabulous catalog. And the best part is that you can find it and order your items online.
That’s right. Just go to www.summitprintmail.logomall.com and find the perfect items for your business. You won’t believe the choices and new promotional items that are available. You won’t believe how good your logo and business name will look on them either.
And if you order by November 30, you can get 10% off your order. (Details here)
Count on Summit Print & Mail for your other printed items too like postcards, newsletters, flyers, brochures and business cards. We can print and mail your items to your customers and can help you find your target audience with our direct mail services. We can do it all for your business – create, print and mail your items to your targeted customers.
Call Cookie at 433-1014 and ask about what Summit Print & Mail can do for your business. Conveniently located on Old Beattie Road in Lockport, NY or visit us on the web.
Summit Print & Mail, LLC
SummitPrintMail.com
6042 Old Beattie Road
Lockport, NY 14094
Phone: (716) 433-1014
Get 8ml Hand Sanitizer Pen Sporting Your Logo!
Did you know that 80% of germs are spread through the hand. This new FDA approved, lemon fresh hand sanitizer is able to kill 99% of germs that are commonly known to cause illness.
Get this item to promote your business. It comes with your logo and info on it and is very reasonably priced.
The convenient 8ml bottle allows you to carry it anywhere. The hand sanitizer is in gel form and it is completely waterless, leaving hands feeling refreshed without leaving a sticky residue, and is completely refillable.
It Comes In: Black, Blue, Frosted, Green, Navy, Orange, Pink, Purple, Red, Yellow
This is just one of the many outstanding, new and different promotional items available from Summit Print Mail’s promotional item website. Visit and see what’s new today.
Click Here for Additional Info or call Cookie at Summit Print Mail, Lockport at (716) 433-1014 to order.
Summit Print & Mail, LLC
SummitPrintMail.com
6042 Old Beattie Road
Lockport, NY 14094
Phone: (716) 433-1014
Summit Print & Mail, LLC makes it easy for you to take your message to the world with our printing and mailing services for newsletters, postcards, self-mailers and envelopes with enclosures, just to mention a few of our services!
At Summit Print & Mail, LLC we have been provided printing and mailing services that exceed industry standards since 1984. Our customers receive printing craftsmanship using the latest technologies, superior value, attentive friendly service, and print jobs that are always delivered on time.
And now, you can also order your promotional items from us. Whether it’s mugs, mouse pads, pens, flashlights, and a ton of other items, we can provide these promotional items too with our new service. And if you place an order before November 30, 2010, you get 10% OFF.
We are open on Mon. – Fri. 8:30 AM to 4:30 PM and are always ready to answer questions you might have. We also have a great website where you can contact us, submit a request for price estimate and place your order. Yes, you can place your order all online – very convenient.
Summit Print & Mail, LLC
6042 Old Beattie Road, City, State: Lockport, New York 14094
Phone Number: (716) 433-1014
Fax Number: (716) 433-1054
E-mail Address: info@summitprintmail.com
Website Address: www.summitprintmail.com
What is a crossover in printing terms? It’s when the printing goes across the gutter or from one page to the facing page of a publication. And let’s face it, a lot of printing jobs involve crossovers.
So what is the best type of paper to choose for a job with a crossover? (You know that choosing the paper is just about the most important factor that will contribute to your print job’s quality, right?)
Smooth and vellum papers are generally preferred when printing crossovers because of their side-to-side consistency.
During the printing process, the paper passes between a wire mesh and a felt blanket, giving the two sides of the sheet slightly different characteristics.
Need advice about your next print job? Want it to look look like a quality piece? Call Summit Print & Mail and we can make sure that happens.
Sign up to receive Summit Print & Mail’s “$ummit Matter$” newsletter by calling Cookie at (716) 433-1014 or send and email to info@summitprintmail.com.
Taking Your Message to the World
Summit Print & Mail, LLC
SummitPrintMail.com
6042 Old Beattie Road
Lockport, NY 14094
Phone: (716) 433-1014
This is a QR Code. Make it work for you!
QR stands for Quick Reponse. A QR code is a two dimensional symbol like this one, that is actually storing information.
Yes, there is info in there. This particular QR code will take you to an Internet site if you have a QR reader and camera on your smartphone, net book, laptop or your TV.
It’s the latest method of mobile marketing. These codes on your business card, your product or a giveaway item, can bring your customer directly to your website, phone number or get information about your product or service – quickly! Hence, the name QR code.
This QR code is a functional code that is a url for a website – try it and see where it takes you.
QR codes act like physical hyperlinks. They link offline to online, print to mobile and will be a great way to get the word out about you, your business or your products – fast.
Summit Print & Mail, 6042 Old Beattie Road in Lockport can make you your QR code and print it on your business cards, direct mail piece, brochure or promotional item. Call Cookie at (716) 433-1014 to get it done.
Summit Print & Mail, LLC
SummitPrintMail.com
6042 Old Beattie Road
Lockport, NY 14094
Phone: (716) 433-1014
Who doesn’t like chocolate? Who needs a great customer appreciation gift? Who doesn’t like to do this type of holiday shopping?
CUSTOMER APPRECIATION OR EMPLOYEE GIFT IDEA
Well, the answers to those questions might lead you to consider a gift of Astor Chocolate, specifically, their new line of three tiered Belgian chocolate hazelnut truffles, stacked in a tower. It has 15 truffles and will please everyone.
Give the gift of rich Belgian milk chocolate hazelnut truffles in gold foil and Belgian white chocolate hazelnut truffles in silver foil alternately filled and nestled in our stylish Nouveau truffle boxes with custom imprinted logo.
It’s a great gift idea and you can order online or call Cookie at Summit Print & Mail at (716) 433-1014 to order them with your logo and name on the packages!
And remember that there are hundreds of other gift ideas and promotional items online at the Summit Print & Mail Logo Mall – check it out!
Summit Print & Mail, LLC
SummitPrintMail.com
6042 Old Beattie Road
Lockport, NY 14094
Phone: (716) 433-1014
Get your own company’s name and logo – your own brand on this unique cell phone design skin, precisely cut to fit the customer’s cell phone, iPod or MP3.
Summit Print & Mail’s Logo Mall offers you the chance to order custom 4-color designs to create a branded skin for your business.
How does it work since there are so many cell phone models? Easy. Customers receive a custom printed gift card with a unique Pin# & URL. They order from that – easy.
Once online, they select their device (by manufacturer and model) and select from the brand designs. Within a week, the custom image will be printed on a high gloss 3M vinyl, precisely cut to fit the contours of the device & shipped to the customer. Ideal for event and tradeshow. How cool is this?
To order go online here or call Cookie at Summit at (716) 433-1014.
Summit Print & Mail, LLC
SummitPrintMail.com
6042 Old Beattie Road
Lockport, NY 14094
Phone: (716) 433-1014
Yes, we do. The passion we have for the printing business drives us to take ownership of our clients’ projects and deliver the highest-quality products possible, time and time again.
At Summit Print & Mail, LLC, our satisfaction is delivering a finished product that helps a client reach their goals and objectives.
Our Mission And Promise To You
Summit Print & Mail will provide printing and mailing services that exceed industry standards so that you will receive superior value, and our employees and business associates will share in our group success.
Guiding Principles
John and Gary Butcher formed Summit Graphics as a small business in 1984. The original focus was to be a small press printer producing such items as letterhead envelopes, and business cards.
In 1992, Summit Graphics moved to a commercial plaza at 5714 S.Transit Road. From 1992 to the present, John and Gary have turned Summit Graphics into a state-of-the-art print shop with the following capibilities; 1-4 color offset printing, digital black and white and color printing, graphic design, and lettershop services.
Summit Graphics started out the new millennium by winning three gold awards, two Silver awards, and Best of Show at the Buffalo Club of Printing House Craftsmen’s Superb Printing Contest. In March of 2000, the Eastern Niagara County Chamber of Commerce selected Summit Graphics as Small Business of the Year.
In late 2000, Summit Graphics changed its name to Summit Print & Mail LLC: A new name to reflected a new focus.
The name Summit Print Mail, LLC lets the customer know what Summit is all about – printing that moves through the mail.
Call us at (716) 433-1014 about your next printing project.
Summit Print & Mail, LLC
SummitPrintMail.com
6042 Old Beattie Road
Lockport, NY 14094
Phone: (716) 433-1014
Over this past year, you’ve read post after post and tweet after tweet about what you should be doing to better your marketing efforts. Well, 2012 is just around the corner (crazy, right?), and it’s time to actually take action on beefing up your marketing for the upcoming year. While planning your marketing for 2012, here are a few ideas from Summit Print & Mail, 6042 Old Beattie Road in Lockport, to incorporate into your plan.
QR Codes
Quick Response Codes aren’t something new, but that doesn’t mean you’ve tried them yet. It’s time to realize that using QR codes isn’t about slapping one on a marketing piece and waiting to see what happens. You need to use them strategically to grow your business. Make sure you create a landing page on your website for each QR code you have so visitors that took the time to scan have a specific call to action and you can measure results. Need help? Give us a call at Summit Print & Mail at 433-1014.
Start a Blog
What better addition to your website is there than a blog? Okay, that was rhetorical—you don’t need to answer that. Having a blog on your website is a great way of building your brand and positioning yourself as an expert in what you do. Posting, even just once a week, shows that your website is not stagnant and that it’s constantly being updated. Plus search engines will find you for the specific area of expertise; and that means your potential customers will as well.
Send Out Newsletters
No matter what those bullies on the web are saying, print isn’t dead. Direct mail is still an effective way to attract customers. Sending out a newsletter is a great way to keep your company in the minds of your customers. Make it fun and educational, with content that your readers would appreciate. Heck, you can even include posts from that blog you just started. Remember to keep the newsletter short enough to read in just a few minutes so it doesn’t get thrown in the read later pile. We specialized in eye-catching newsletter and and help you get yours out to reach your customers. Call Cookie and see how easy it is for Summit Print & Mail to help you get your newsletter working for you.
Think these marketing tactics through, try them out and watch your marketing, along with your business, grow. Get 2012 off to a great start by feeling great about your marketing. You should see some leads start to pour in—and that’s not a bad thing.
Summit Print & Mail, LLC
SummitPrintMail.com
6042 Old Beattie Road
Lockport, NY 14094
Phone: (716) 433-1014
If you use a computer, you probably know that prolonged use of a computer keyboard can lead to muscle aches and discomfort. There are a few things you can do to help prevent these common problems.
Maintain good posture – Sit all the way back in the chair, against the backrest. Keep your knees equal or lower than your hips.
Avoid overreaching – Keep the mouse and keyboard within reach. Keep the most used section of the keyboard directly in front of you.
Position the monitor correctly – Center the monitor in front of you at arm’s length. You should be able to view the screen without tilting or tipping your head up or down.
Rest your eyes – Take breaks every once in a while.
Take breaks – Build in a one or two minute break every 20 to 30 minutes and a five minute break every hour.
And when you have a printing project that you would like to turn out fantastic, call Cookie at Summit Print & Mail in Lockport for quality printing for your business or non-profit.
Sign up to receive Summit Print & Mail’s “$ummit Matter$” newsletter by calling Cookie at (716) 433-1014 or send and email to info@summitprintmail.com.
Taking Your Message to the World
Summit Print & Mail, LLC
SummitPrintMail.com
6042 Old Beattie Road
Lockport, NY 14094
Phone: (716) 433-1014
You’ve heard time and time again that your organization should be interacting on Facebook and Twitter, and even posting regularly on your blog. If you are, you’re heading in the right direction.
But what do you do when you receive a negative comment on one of these outlets?
Embrace It
It doesn’t do you any good to delete every negative comment you receive on your social media outlets. If you do, you’re not being transparent—and that can hurt you in the long run. Keep the posts, and be aware of what you can do next.
Comment Back
It might be a customer who’s having issues with a product or service you provide, or someone who hates the world and is bringing you down with them—but it’s important that you leave a comment in return.
You need to remember that customer service isn’t just for your team on the phones. With the rise of technology, and how much time people spend on the internet, providing good customer service online is key.
Play Nice
These commenters might be taking you down with them, but when you kill them with kindness—you’re the good guy. Having that digital smile on doesn’t necessarily mean you should admit you’re wrong in any circumstance, but being helpful addressing needs and possible mistakes will show that you’re reliable.
Don’t take social media for granted. It’s a great way to extend that amazing customer service you tout. When you get those negative comments on your pages, don’t back down. Be transparent, helpful and get a conversation going. Sometimes even your biggest fans will jump in and help you by making good comments against the negative feedback.
Sign up to receive Summit Print & Mail’s “$ummit Matter$” newsletter by calling Cookie at (716) 433-1014 or send and email to info@summitprintmail.com.
Taking Your Message to the World
Summit Print & Mail, LLC
SummitPrintMail.com
6042 Old Beattie Road
Lockport, NY 14094
Phone: (716) 433-1014
This interesting update brought to you by Summit Print & Mail, 6042 Old Beattie Road in Lockport, where we help businesses take their message to the world.
You have probably encountered one already. Maybe you’ve even tried to snap a photo of one with your mobile phone. We’re talking about those square matrix QR (Quick Response) Codes that have become recently ubiquitous. Sure, you can stick them in your windows, on your direct mail or even your business cards, but it’s important to know where your prospects are going once they take the time to act.
Having a QR Code is one thing, but having a proper landing page to where your code directs is another. A landing page is a unique page on your website that typically has a single purpose, like capturing an e-mail address or selling a product. In the case of a prospect scanning a QR Code, the landing page should be associated with the marketing you’re doing where your prospect discovered your QR Code. Take a look at how to get the most of your QR Codes by creating great landing pages that go with them.
Keep it Simple
Your initial reaction is going to want to fit as much information on this page as you can, but too much information can be overwhelming. It’s important to keep it as simple as you can while still getting your point across. Remember, you want to keep your marketing focused to the campaign you’re running.
Make it Engaging
You only have a few seconds to get your visitors’ attention. Consider making a video or place a striking image of the product you’re trying to sell. Keep the copy simple and interesting. Make sure the visitor understands specifically what they should do while they’re on your landing page.
Call for One Call-to-Action
You got a visitor to your landing page; you want them to act on a specific promotion. Stick to one central call-to-action on your landing page, especially if you’re directing them there from a QR Code. You’ll want to make it a simple a form, with as little work for the visitor as possible to capture your lead. Make sure the button you want the prospect to click is of high contrast to the rest of the elements on the site so it stands out. Having more than one call-to-action can confuse your visitors and cause them to leave your website.
Now what? It’s possible you’re having a giveaway, trying to get registrations for an event or just trying to build awareness for your organization. With a good landing page you’ve given your visitors a reason to act on the marketing you’re doing. Having these visitors to your page means you ended up obtaining information about your prospects. So, now it’s time for you to act. Call us at 433-1014 to get that done.
Summit Print & Mail, LLC
SummitPrintMail.com
6042 Old Beattie Road
Lockport, NY 14094
Phone: (716) 433-1014
Taking your message to the world.
You have a great business, service or product, but how do you get the word out about yourself?
That’s the tricky part – really.
You need a way to bring your message about what you do and how well you do it to the world. Luckily there is Summit Print & Mail in Lockport, NY.
Whether you are a business, non-profit or professional service, you want to make a great impression. You will with quality printed materials from Summit Print & Mail, LLC.
Maybe you would like a crisp and catchy newsletter, postcard, flyer or brochure, we can help get your message out.
Call to ask us about our direct marketing solutions at (716) 433-1014.
Summit Print & Mail, LLC
SummitPrintMail.com
6042 Old Beattie Road
Lockport, NY 14094
Phone: (716) 433-1014
Yes, you can show that your group or company is truly eco-friendly with your name or logo on a pad of Elephant Poo Poo Paper (TM). Well, actually it’s a bound 3″ x 5″ jotter with hard cover and 32 blank sheets of recycled paper.
Elephant Poo Poo paper is a new kind of paper in town. This eco-friendly product features paper made from recycled elephant waste fibers! You can order yours from Summit Print & Mail, 6042 Old Beattie Road in Lockport by calling Cookie at (716) 433-1014 OR you can order online.
Poo Poo papers come in a perfect bound 3×5 jotter with hard cover and 32 blank sheets made with 100% recycled and odorless paper. Your company or organization’s logo or name is printed on the cover showing everyone that you care for the environment in a HUGE way. (The fibers used in the production of this recycled paper enhance the natural characteristics of our new line and make each notebook completely unique. Please be advised that this may result in slight imperfections during printing).
Get your Poo Poo Paper today! And be sure to use the link above to check out the hundreds and hundreds of unique (and some common) items available from Summit Print & Mail’s online logo mall, where you can find great items to promote your business or group.
Summit Print & Mail, LLC
SummitPrintMail.com
6042 Old Beattie Road
Lockport, NY 14094
Phone: (716) 433-1014
Promotional products can help you say thank you, build customer loyalty and create Top of Mind Awareness – or TOMA.
Whether you’re looking for a specific item or just browsing, at Summit Print & Mail, 6042 Old Beattie Road in Lockport, we have what’s new and what’s hot to promote your business.
There are some new and very clever items that you can make your company’s way to say, “Pick me! Pick me!” to your potential customers. Shop on-line from the convenience of your office at SummitPrintMail.LogoMall.com or give Cookie a call at (716) 433-1014.
FREE layout and design if you place your order before September 15!
Summit Print & Mail, LLC
SummitPrintMail.com
6042 Old Beattie Road
Lockport, NY 14094
Phone: (716) 433-1014
If you are a small business owner, you know you don’t have much time to catch up on what’s new with technology, new trends and the latest in the digital printing arena.
You can call Cookie at (716) 433-1014 at Summit Print & Mail, 6042 Old Beattie Road in Lockport and tell her to put you on the $ummit Matter$ mailing list and you can keep up too.
$ummit Matter$ is a monthly newsletter that brings you the latest in Internet etiquette, bits of wisdom from near and far and advice for your business including printing tips. And it is a brief read – it won’t take you forever to learn these tips.
Take this month for example, there is a great article about rules for sending emails. Did you know that forgetting to put something in the subject line can reduce the chances of someone opening your email? Do you type with all CAPS? Bad idea – and the article shares why this is the case.
Call 433-1014 today for your copy of $ummit Matter$ and stay informed.
Summit Print & Mail, LLC
SummitPrintMail.com
6042 Old Beattie Road
Lockport, NY 14094
Phone: (716) 433-1014
Look at this light-up flashing light glass and imagine your logo on it. Light up your business with the push of a button.
Take a gander at this cool 12 oz. light up flashing glass that is available from Summit Print Mail’s logo mall. It’ s a light up glass with multicolor flashing lights, complete with an on/off button that runs on watch batteries (included).
Your business logo can be imprinted on it and just watch as the flashing light brings your business into light with the push of a button.
It comes made of plastic with either a red, blue, yellow or green light. It’s available by ordering it from Summit Print & Mail, 6042 Old Beattie Road in Lockport, NY.
And when you order a bunch, you get free freight (on orders greater than $500) to one domestic, regular ground location, and there are FREE set ups on all orders too. Nice. Call Cookie at Summit Print Mail at 433-1014 to ask any questions or to place your order.
Summit Print & Mail, LLC
SummitPrintMail.com
6042 Old Beattie Road
Lockport, NY 14094
Phone: (716) 433-1014
SEO
Search Engine Optimization (SEO) can be challenging for those that don’t understand the ever-changing rules of the game. However, whether you understand SEO or not doesn’t take away from how important it can be for your business. While there’s a lot to know, here are a few basics you should know to get started with SEO.
Images
Images are essential for an interesting website, but search engines only know the image by what it’s labeled. So the key is to name your photos appropriately when you load them to the site. For instance, if you place your logo on the site and the filename is logo.jpg it isn’t helping your SEO at all. Change it to CompanyName-logo.jpg and the search engine will find your logo when someone searches your name. Go through your site and change image names to keywords that describe your photos and your business.
Page Titles
Page titles are one of the most important items you can focus on when building your SEO. The title of each page gives you the opportunity to tell search engines what content is on each page. The title should reflect keywords that you want people to know you for and that the content on the page reflects the page title. Consider using geographical references because many users search local, such as Atlanta Printing Companies.
First 100
It is important that you know the keywords that people are searching for that will lead them to your business. Once you know what those words are you want to include them in the first 100 words on each page. The first 100 words are the most important so choose your words wisely.
In the end, keep in mind that your ultimate audience of your website is humans, not search engines. So once those humans find your site through a search, make it easy for them to do business with you.
Need some more sound marketing, print or advertising advice? Contact Cookie at (716) 433-1014 and we can help.
Sign up to receive Summit Print & Mail’s “$ummit Matter$” newsletter by sending an email to info@summitprintmail.com.
Summit Print Mail – Taking Your Message to the World
Summit Print & Mail, LLC
SummitPrintMail.com
6042 Old Beattie Road
Lockport, NY 14094
Phone: (716) 433-1014
January, February and March can be the best time to buy certain items. If you got a load of cash or a stash of gift cards for Christmas, here’s how to make the most of them.
For a variety of reasons, there are items that are typically discounted this quarter.
The reasons? The release of this year’s “new” model of cameras, TVs and furniture means stores need to unload last year’s model. White sales are held to deplete stock before inventory to make it an easier task and lastly, because this time in the cycle is a slow season overall.
So pay attention because there are deals to be had on these specific items:
- Cameras
- Televisions
- Paint
- Furniture
- Linens and Bedding
- Jewelry
So if you want to get a bigger bang for your buck, now is the time to be looking for these items! The best deals are usually found on the Presidents’ Day sales events.
This information comes from Summit Matters, the newsletter of Summit Print & Mail, Lockport NY. Want to get your own copy in the mail?
Sign up to receive Summit Print & Mail’s “$ummit Matter$” newsletter by calling Cookie at (716) 433-1014 or send and email to info@summitprintmail.com.
Taking Your Message to the World
Summit Print & Mail, LLC
SummitPrintMail.com
6042 Old Beattie Road
Lockport, NY 14094
Phone: (716) 433-1014
Summit Print & Mail in Lockport now carries a huge line of specialty products to help promote your business or event.
Place any advertising specialty order with Summit Print & Mail and you’ll get 10% OFF of your first order – just call Cookie today at (716) 433-1014.
Take a look at the online catalog – tons of new and different items!
Summit Print & Mail, LLC
SummitPrintMail.com
6042 Old Beattie Road
Lockport, NY 14094
Phone: (716) 433-1014
What business doesn’t want to create Top Of Mind Awareness or TOMA with their customers? It means that when they need a product or service you have, your business is the one they think of.
Traditionally, TOMA has been achieved through channels such as newspapers, television, and magazines. TOMA refers to the percent of respondents who name a brand or product first when asked to list companies in that industry sector—including, but not limited to, traditional advertising channels.
But how to create TOMA? Of course TOMA is created using advertising of many forms, one of which is promotional products.
We all know about the pen with the name and phone number on it, but did you know that there are thousands of other specialty promotional items that you may be surprised exist? Take a look at this collapsible vase for example or how about hand sanitizer with your company’s name and logo on it?
In addition to the good old pen, coffee mug, calculator, drinking bottle and key chain, how about tote bags, binders, wine sets, zany bands, alarm clocks, watches and so many more. Take a look for yourself.
When you are ready to create some TOMA for your business or non-profit, give Cookie a call at Summit Print & Mail or order online. Summit Print & Mail in Lockport, NY has the advertising specialty products that you need at prices you can afford. Advertising products build customer loyalty and create TOMA.
Sign up to receive Summit Print & Mail’s FREE Catalog or to sign up for”$ummit Matter$” newsletter just call Cookie at (716) 433-1014 or send and email to info@summitprintmail.com.
Taking Your Message to the World
Summit Print & Mail – 6042 Old Beattie Road, Lockport NY 14094 – Phone: (716) 433-1014
Some things are better left unsaid, especially on social networks.
If you put information on Facebook, Twitter or Linkedin for example, you might feel like your just chatting it up with family and friends but the reality is there could be identity thieves, scammers or stalkers viewing your posts.
Don’t put yourself at risk for revealing too much information. According to IdentityTheft.com, here are some things to avoid mentioning to keep would be identity thieves, scammers and burglars away:
- Address – identity thieves use look for this. Send directions via a message.
- Birthdates – also used by identity thieves
- Graduation years – people can pose as former classmates and get other information from you, potential employers can find your age and decide against hiring you based on your age.
- Travel plans – it;s an open invitation to burglars that your home is vacant. Do not mention when you come and go.
The bottom line is to be cautious. Don’t assume everything you post is for your friends’ eyes only.
Sign up to receive Summit Print & Mail’s “$ummit Matter$” newsletter by calling Cookie at (716) 433-1014 or send and email to info@summitprintmail.com.
Taking Your Message to the World
Summit Print & Mail – 6042 Old Beattie Road, Lockport NY 14094 – Phone: (716) 433-1014
