Above and Beyond: Get Your OWN Blimp!

You, your business or organization can have their own helium blimp for outdoor use!

Your own imprint can be on 2 sides of a 17′ PVC helium blimp yellow with red fins. This helium blimp is perfect for indoors and outdoors.

And think of what a great attention getter this blimp is. It’s made out of the highest quality long lasting PVC, which means it’s lightweight, easy to install and reusable.

It includes 125′ of tether line, 5′ inflation hose with brass fitting, repair kit and instruction manual.

And you can order yours from Summit Print Mail’s online promotional item website.

Turning Email Marketing Into Sales

Email has become a part of our everyday interaction. You send a quick note out to friends, make sure that you send reminders about meetings and even communicate with people who are thousands of miles away. And although email has become the norm, that doesn’t mean we can forget about the power it has with generating leads for new customers. But if you’re going to use email effectively, you’ll need to go beyond your everyday email habits. Here are some ways you can go from a simple email to generating more leads for your company.

Know the Basics
Like any marketing endeavor, you need to know the goal of your efforts. Once you understand the purpose of your marketing email then you can determine your target audience. Now, jump in and create your content, including your subject line and call to action. Don’t forget to set a goal for your campaign and how you’re going to measure effectiveness. An easy way to see if prospects are responding to your email is through landing pages on your website so you can determine click through rates. Most email marketing programs also provide email open rates.

Subject to Creativity
Creating a good subject line to entice customers to open may be one of the more difficult aspects of an effective email campaign. And thanks to spammers, there are several words you’d like to use that you should avoid, such as “free” and “order now.” Some email marketing programs help rate your subject line before you send to check for those pesky spam words. So make sure your recipients see a subject line that lets them know what they’ll get out of opening the email, and be clear that the email is coming from you.

Find Clarity
Now that you have them enticed with an engaging subject line, don’t lose them as soon as they start reading. Quickly get them to a single call to action without droning on about product features. You can give them more detail on the landing page when they click through.

Spring Is Here and Sunshine Triggers Spending

According to the folks at Summit Print & Mail, 6042 Old Beattie Road in Lockport, the nicer weather does trigger spending. Warmer weather is the time for businesses to get in touch with customers.

When customers are ready to place orders, will you be ready?

Summit has everything you need to promote your business from direct mail to promotional items. We also have everything you need to run your business from forms to envelopes.

Call or email Cookie today to get ready for your best season ever!

Apply Pareto’s Principle to Help Your Small Business Grow

And you will be all smiles.  

According to Pareto’s Principal, roughly 80% of the effects count for 20% of the causes.

By applying Paredo’s Principle to your direct marketing strategy, you can reduce expenses, increase your response rates and maximize your return on investment.

When your business needs to stay in touch with the 20% of the market that generates 80% of your sales, Summit Print & Mail is the marketing service provider you can trust to design print and mail all of your direct marketing materials.

Reach your 20% more effectively. Call john at (716) 433-1014 to find out how.

Summit Print & Mail, LLC
SummitPrintMail.com
6042 Old Beattie Road
Lockport, NY 14094
Phone: (716) 433-1014

Get Your Business Going On a Beach Ball

Look at the Ball Guys Beach Paddle and imagine your business name and logo on it. What a great way for your customers to remember you with as they have fun with this outdoor beach paddle/beach pong game.

Beach Paddle with your custom imprint on it, includes a beautiful four color process full bleed imprint on one side of 2 wooden paddles with white handles and white rubber ball. It comes packed in a reclosable plastic net bag.

How great is this for the beach, parks, yard, or camping? Fun all year round while you get your name all around!

Call Cookie at (716) 439-1014 to order yours from Summit Print Mail’s logo mall. And ask her about the $1000 prize drawing that you can enter to win when you place your order.

Summit Print & Mail, LLC
SummitPrintMail.com
6042 Old Beattie Road
Lockport, NY 14094
Phone: (716) 433-1014

Lumpy Mailings Might Do the Trick for Your Business

According, to Manta, the online marketing company for small business, lumpy mailings really get attention. It seems that lumpy mailings, when you put something other than a flat sheet of paper in an envelope, are noteworthy when received. When this type of marketing materials, other than a flat letter–such as a small product sample or a ball with your logo on it–and are sent in the mail, they get opened. One example might be this bandage dispenser available from Summit Print & Mail in Lockport.

A bulky envelope will make the recipient curious enough to, at the very least, open the mailing to find out what’s inside. Just satisfying the curiosity could give you a leg-up on the competition.

Where to you get lumpy mailings? That is easy – at Summit Print and Mail.

They have a complete website to find just the right item to put into your lumpy mail piece about your company. Call Cookie today at (716) 433-1014 to get your lumpy mail ready to reach your customers.

Unique Full Color Printed Reusable Totes Compressed Into Unique Shapes From Summit Print & Mail

Take a look at some of these colorful and unique full color printed reusable totes, compressed into unique shapes that are available for your business from Summit Print & Mail’s online Logo Mall.

More Info

Unique full color printed reusable totes, compressed into unique shapes add impact and achieve client goals. 100% Unbleached Eco-Friendly Cotton tote bag, printed full color or spot color, compressed into stock shapes or create your own. It includes a full color custom insert card for marketing messages, coupon or QR Code to track your return on investment. Think of using this for promos ranging from gift with purchase to street teams, grocery stores, farmers markets, book stores or schools – the sky is the limit for your ideas.

They are made from cotton and have cotton’s natural color – perfect background for company’s logo!

Call Cookie at Summit Print & Mail to order yours today.

Niagara Buzz Has Done A GREAT Job Promoting My Business

GREAT JOB PROMOTING MY BUSINESS!

Patt has done a great job promoting my small business, Barker Chocolate Box. She has a great sense of words and her timing on the Niagara Business Buzz site is outstanding.

Her site, Niagara Buzz, gives you the best bang for your buck.  Keep up the Great Work, Patt!

Sincerely, Cindy@barkerchocolatebox.com

—-

From Patt:

Thank you, Cindy for this unsolicited compliment about Niagara Business Buzz. It is the best bang for your buck – just $100 for the whole year of promotion.

I would be happy to let you know how you can get your business on board. Contact me at info@NiagaraBuzz.biz.

Not only can you see improved traffic to your website, you can use your Niagara Buzz web directory listing as a website if you do not have one.

Every post on the Buzz is Twittered  and we post on Facebook. That’s why it’s the “best bang for your buck”.

A Fresh Idea – Hand Sanitizer To Promote Your Business

Get 8ml Hand Sanitizer Pen Sporting Your Logo!

Did you know that 80% of germs are spread through the hand. This new FDA approved, lemon fresh hand sanitizer is able to kill 99% of germs that are commonly known to cause illness.

Get this item to promote your business. It comes with your logo and info on it and is very reasonably priced.

The convenient 8ml bottle allows you to carry it anywhere. The hand sanitizer is in gel form and it is completely waterless, leaving hands feeling refreshed without leaving a sticky residue, and is completely refillable.

It Comes In: Black, Blue, Frosted, Green, Navy, Orange, Pink, Purple, Red, Yellow

This is just one of the many outstanding, new and different promotional items available from Summit Print Mail’s promotional item website. Visit and see what’s new today.

Click Here for Additional Info or call Cookie at Summit Print Mail, Lockport at (716) 433-1014 to order.

Summit Print & Mail, LLC
SummitPrintMail.com
6042 Old Beattie Road
Lockport, NY 14094
Phone: (716) 433-1014

Get Your Marketing In Gear (from Summit Print & Mail)

Over this past year, you’ve read post after post and tweet after tweet about what you should be doing to better your marketing efforts. Well, 2012 is just around the corner (crazy, right?), and it’s time to actually take action on beefing up your marketing for the upcoming year. While planning your marketing for 2012, here are a few ideas from Summit Print & Mail, 6042 Old Beattie Road in Lockport, to incorporate into your plan.

QR Codes
Quick Response Codes aren’t something new, but that doesn’t mean you’ve tried them yet. It’s time to realize that using QR codes isn’t about slapping one on a marketing piece and waiting to see what happens. You need to use them strategically to grow your business. Make sure you create a landing page on your website for each QR code you have so visitors that took the time to scan have a specific call to action and you can measure results. Need help? Give us a call at Summit Print & Mail at 433-1014.

Start a Blog
What better addition to your website is there than a blog? Okay, that was rhetorical—you don’t need to answer that. Having a blog on your website is a great way of building your brand and positioning yourself as an expert in what you do. Posting, even just once a week, shows that your website is not stagnant and that it’s constantly being updated. Plus search engines will find you for the specific area of expertise; and that means your potential customers will as well.

Send Out Newsletters
No matter what those bullies on the web are saying, print isn’t dead. Direct mail is still an effective way to attract customers. Sending out a newsletter is a great way to keep your company in the minds of your customers. Make it fun and educational, with content that your readers would appreciate. Heck, you can even include posts from that blog you just started. Remember to keep the newsletter short enough to read in just a few minutes so it doesn’t get thrown in the read later pile. We specialized in eye-catching newsletter and and help you get yours out to reach your customers. Call Cookie and see how easy it is for Summit Print & Mail to help you get your newsletter working for you.

Think these marketing tactics through, try them out and watch your marketing, along with your business, grow. Get 2012 off to a great start by feeling great about your marketing. You should see some leads start to pour in—and that’s not a bad thing.

Behind Every QR Code Is A Good Landing Page – from Summit Print & Mail

This interesting update brought to you by Summit Print & Mail, 6042 Old Beattie Road in Lockport, where we help businesses take their message to the world.

You have probably encountered one already. Maybe you’ve even tried to snap a photo of one with your mobile phone. We’re talking about those square matrix QR (Quick Response) Codes that have become recently ubiquitous. Sure, you can stick them in your windows, on your direct mail or even your business cards, but it’s important to know where your prospects are going once they take the time to act.

Having a QR Code is one thing, but having a proper landing page to where your code directs is another. A landing page is a unique page on your website that typically has a single purpose, like capturing an e-mail address or selling a product. In the case of a prospect scanning a QR Code, the landing page should be associated with the marketing you’re doing where your prospect discovered your QR Code. Take a look at how to get the most of your QR Codes by creating great landing pages that go with them.

Keep it Simple
Your initial reaction is going to want to fit as much information on this page as you can, but too much information can be overwhelming. It’s important to keep it as simple as you can while still getting your point across. Remember, you want to keep your marketing focused to the campaign you’re running.

Make it Engaging
You only have a few seconds to get your visitors’ attention. Consider making a video or place a striking image of the product you’re trying to sell. Keep the copy simple and interesting. Make sure the visitor understands specifically what they should do while they’re on your landing page.

Call for One Call-to-Action
You got a visitor to your landing page; you want them to act on a specific promotion. Stick to one central call-to-action on your landing page, especially if you’re directing them there from a QR Code. You’ll want to make it a simple a form, with as little work for the visitor as possible to capture your lead. Make sure the button you want the prospect to click is of high contrast to the rest of the elements on the site so it stands out. Having more than one call-to-action can confuse your visitors and cause them to leave your website.

Now what? It’s possible you’re having a giveaway, trying to get registrations for an event or just trying to build awareness for your organization. With a good landing page you’ve given your visitors a reason to act on the marketing you’re doing. Having these visitors to your page means you ended up obtaining information about your prospects. So, now it’s time for you to act. Call us at 433-1014 to get that done.

Summit Print & Mail For Your Printing Needs

Taking your message to the world.

You have a great business, service or product, but how do you get the word out about yourself?

That’s the tricky part – really.

You need a way to bring your message about what you do and how well you do it to the world. Luckily there is Summit Print & Mail in Lockport, NY.

Whether you are a business, non-profit or professional service, you want to make a great impression. You will with quality printed materials from Summit Print & Mail, LLC.

Maybe you would like a crisp and catchy newsletter, postcard, flyer or brochure, we can help get your message out.

Call to ask us about our direct marketing solutions at (716) 433-1014.

Summit Print & Mail, LLC
SummitPrintMail.com
6042 Old Beattie Road
Lockport, NY 14094
Phone: (716) 433-1014

New Tool Promotes Small Businesses

Small business owners usually don’t the time, expertise or funds to have a place on the Internet, but now Niagara Business Buzz can offer them a homepage or send traffic to their present website.

Members of Niagara Buzz get a landing page in the directory that includes:

Businesses that already have a webpage have their news stories linked to their website, driving traffic to their site.

There are additional opportunities to have online coupons, short videos and advertisements on Niagara Buzz too.

Tips From Summit Print Mail – Get Your Website Found With SEO

Courtesy Summit Print & Mail, LLC

SEO

Search Engine Optimization (SEO) can be challenging for those that don’t understand the ever-changing rules of the game. However, whether you understand SEO or not doesn’t take away from how important it can be for your business. While there’s a lot to know, here are a few basics you should know to get started with SEO.

Images
Images are essential for an interesting website, but search engines only know the image by what it’s labeled. So the key is to name your photos appropriately when you load them to the site. For instance, if you place your logo on the site and the filename is logo.jpg it isn’t helping your SEO at all. Change it to CompanyName-logo.jpg and the search engine will find your logo when someone searches your name. Go through your site and change image names to keywords that describe your photos and your business.

Page Titles
Page titles are one of the most important items you can focus on when building your SEO. The title of each page gives you the opportunity to tell search engines what content is on each page. The title should reflect keywords that you want people to know you for and that the content on the page reflects the page title. Consider using geographical references because many users search local, such as Atlanta Printing Companies.

First 100
It is important that you know the keywords that people are searching for that will lead them to your business. Once you know what those words are you want to include them in the first 100 words on each page. The first 100 words are the most important so choose your words wisely.

In the end, keep in mind that your ultimate audience of your website is humans, not search engines. So once those humans find your site through a search, make it easy for them to do business with you.

Need some more sound marketing, print or advertising advice? Contact Cookie at (716) 433-1014 and we can help.

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Summit Print Mail – Taking Your Message to the World